The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website.
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What are some things that can improve a site’s SEO? It’s important to understand that one of the things that makes SEO challenging is that the answer to this question always depends on Google and its most current algorithm. Keeping that in mind, here are a few of the most important things for SEO strategists and marketers in general to understand about how SEO works today.